Build Week, Day 5: The 15-Point Launch Checklist

BUILD WEEK · Day 5 of 5

Launch day isn’t the finish line. It’s the first day real people use your site. Make sure it works for them.

Before you go live

1. Every link and button works. Click every one.
2. Your phone number is tap-to-call on mobile.
3. The form sends to the right inbox, and a test submission arrives (Day 4).
4. Your business name, address and phone match your Google profile (Day 3).
5. Each page has a clear title and description.
6. Images are compressed, so the site loads quickly on a phone.
7. The site looks right on a phone, a tablet and a laptop.
8. HTTPS is on and the padlock shows.
9. Privacy policy and terms pages exist and are linked in the footer.
10. The favicon and social-share image are set.
11. 404 page is friendly and links home.
12. Analytics is installed so you can see what’s working.
13. Your domain is set to auto-renew (Day 1).
14. A backup or restore point exists.
15. A friend has read it all for typos. You’ll miss them yourself.

After launch

Post one short update a month: a finished job, a seasonal tip, a team photo. Fresh content gives people a reason to come back. If you’re a Fenway Web client, your news can also be syndicated into the Boston Made Reader‘s Client News section.

That’s Build Week. Your site is live. Start your own at fenwayweb.com/website-builder, with plans from $19/month.

BUILD WEEK is a five-day guide from Fenway Web, a Boston Made company, to building a small-business website yourself. Previous: Day 4. Start over at Day 1.

🛠️ Build it on the Fenway Web website builder · More tutorials at info.fenwayweb.com · All storylines on the Boston Made Reader.