Branding design

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A Brand Identity That Actually Feels Like You

Branding design covers everything a customer sees before they read a word — your logo, color palette, typography, and the tone that carries through it all. We build that foundation so it stays consistent everywhere it shows up.

Whether you’re launching something new or outgrowing a brand you put together in a hurry, we translate what makes your business different into a visual identity that holds up across your website, social media, and print.

Building brands with purpose

Every identity project starts with a conversation about your audience, your competitors, and how you want to be remembered — then we turn that into a logo suite, color system, and style guide you can hand to anyone.

01

Logo & mark design

02

Brand research & positioning

03

Color & typography system

04

Brand style guide

Our working process

Every identity project follows the same three steps, from first sketch to final brand guide.

01

Plan & concept

We start by learning your business inside and out — your story, your customers, and the brands you admire — so the direction we propose actually fits.

02

Sketching

From there we sketch logo concepts and build out a color and type system, refining based on your feedback until it feels right.

03

Final output

Once approved, we deliver a complete brand style guide and all your final files, ready to use across your website, packaging, and marketing.

General Questions

Answers to the questions we hear most from clients considering a branding project.

If you have an in-house developer or another agency involved, we're glad to work alongside them — sharing designs, staging environments, and technical documentation so nothing gets lost in the handoff.

It starts with a short discovery call to talk through your goals and timeline. From there we'll send a simple proposal, and once it's signed we schedule your kickoff and get to work.

Projects are billed in milestones, so you're never locked into paying for work that hasn't been done. If you need to pause or cancel, just let us know and we'll settle up for the work completed to that point.

Headquarters

Fenway Web is a Boston Made, Inc. company, one of the 12 Tribes of Boston Made.

Websites, branding, and marketing, operating together with Spot Check App.
Established in Boston, Massachusetts.

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This is a custom website designed and developed by Fenway Web, a marketing agency. Fenway Web is a Boston Made, Inc. company, one of the 12 Tribes of Boston Made.

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